Well-Watered Women is seeking a full-time Marketing Director to join our team. Our ideal candidate is first and foremost passionate about our mission to help women put Jesus first in every season. This position requires a strong understanding of our brand and a drive to reach women with the gospel in an authentic way that is compatible with our mission.
As the Marketing Director, you’ll become an integral part of the leadership team, leading the marketing strategy and brand management across all digital marketing channels. Reporting directly to the President, this role will own all customer growth and retention at Well-Watered Women. We are looking for someone who takes initiative, crafts strategies, drives execution and owns results.
This role is fully remote with occasional travel to Atlanta, Georgia.
Lead marketing strategy, content and brand management across all social media accounts
Define, implement, and own KPIs, create strategies to meet KPIs, and help drive conversion rate optimization and increased brand awareness across all digital marketing channels
Oversee all customer acquisition channels including paid search campaigns, SEO, advertising, affiliate marketing, and influencer partnerships
Oversee all customer retention channels including community engagement, loyalty programs, etc.
Work collaboratively with Content Director to plan, manage, and schedule all digital content
Optimize user and customer experience on website and keep up-to-date on best practices
Manage a team of direct reports
Provide consistent, engaging, on-brand copy for multiple platforms, including website, social, and emails
Oversee email marketing, including building effective email segments, targeted emails, and newsletters
Define, implement, and own performance metrics, attribution tracking and regular reporting on growth KPIs to the leadership team
Strong commitment and desire to stay up-to-date with latest marketing techniques and growing trends
Become an integral part of the Well-Watered Women leadership team
Responsible for the day-to-day strategy and implementation of all social media platforms
Deep understanding of the Well-Watered Woman customer and target audience
Passion for the ministry and mission of Well-Watered Women
4-year college degree in relevant field
5+ years of proven experience in similar marketing role
Located in the metro Atlanta area is strongly preferred but not required
Salary based on experience
Unlimited vacation policy
Retirement program with 3% company match
$250 in free company product every year
Highly organized and detail oriented
Excellent verbal and written communication skills
Strong analytical skills for measuring/tracking results
Fluent in social media platforms
Effective at establishing priorities
Experience with Storybrand, Convertkit, and Webflow a plus
Experience with Asana (or similar platform) and managing timelines